As a designer and business owner for twenty-five years, I can honestly say that my experiences have been an amazing teacher. So much so that I thought I’d share a little of what I’ve learned in a fun way that is meant to create awareness, not cast judgement. These pairings are based on my personal experience as a designer – the same designer who has been called cold and clinical, and asked if she’s going to raise her children in the same Hitler-type manner as she runs her business. You may call it designer profiling, I call it learning to survive in the design jungle. For those that are design students or wanna-be designers, my thought is that if you’re aware of the type of person you’re designing for and what motivates them, you’ll know better how to design for them.
This matching game tests your knowledge of pairing personality traits with their design-client mates. Match the number with the letter and check the bottom of the page for the answers according to my statistics. Some are easy. Some may have you stumped.
4) DRAMA QUEENS
9) TROPHY WIFE
11) BUSINESS WOMEN
13) NOUVEAU RICHE
14) TRUST-FUND BABIES
A) Need to be emotionally prepared to make decisions.
B) Bored. Want to impress. Looking for a sense of worth. Some are on a tight leash with an allowance they deem weak.
C) Always searching for a more cost-effective way. Will part with money, only if you loosen their grip.
D) Looking for validation. Have something to prove and struggle to give up control.
E) Critical, quick to threaten lawsuits. Don’t be surprised when they re-write your contract.
F) Demanding, bitchy and spoiled.
G) It’s a challenge to get them to sign anything.
H) Comical in the sense you never know what to expect. Fort Knox security one day, no balconies or low-level roof lines the next.
I) Think a mansion can be designed overnight.
J) Want to see ALL the options. Won’t make a decision unless they’ve gotten everyone’s opinion. Still won’t commit.
K) Anal, over analyzers.
L) Emotional, hot mess. Tragedy lurking around every corner. That is if you consider breaking a nail a tragedy. They do.
M) Wants their egos stroked. Contracts and financial concepts are foreign elements.
O) Cheap, with a God-like complex. Oh, did I mention cheap? They are…very!
1) O 2) E 3) H 4) L 5) K 6) A 7) J 8) C 9) B 10) G 11) D 12) M 13) F 14) I